At a time when retail is thought to be a consumer-to-business model (vs B2C), understanding customers' expectations and emotions is key.
Moreover, with technology, customer engagement and stimulation have reached an all-time high.
With the democratization of such tools and techniques, brand identity is even more than before at the very basis of a brand's success, its differentiation.
Brands now need to reinforce and recall their identity, to share their values, their story, their faces with their consumers. The management of every touchpoint, whether offline and online is key.
We'll talk about the modern customer experience and brand values.
To guide us through these challenges, two brand representatives, a digitally-native brand and an established luxury brand will share their vision and experiences. Both have very different approaches yet complementary assets. It will be moderated by an investor evolving in the retail industry.
How can a digitally native brand reinvent itself further than through e-commerce?
How can it benefit from its e-commerce experience to operate stores?
How can a traditional brand offer to its consumers the same brand experience online and offline?
7.00pm: Panel discussion & Q&A
8.30pm: End of the event
Business & Drinks Events
"Business & Drinks Events" by FrenchFounders are built to allow members & guests to gather in a professional yet friendly atmosphere.
- You need to be registered to attend
- As a member, you may invite a person of your choice (top executive, investor and/or entrepreneur)
- Please let us know 48h in advance if you can't make it