How to Crack the US Go-To-Market Code?
Learn from the experiences of PeopleDoc and Neolane GTM experts
Cet événement est déjà commencé
Le 13 février 2019
De 12:15 PM à 2:00 PM
Our guest speakers
Head of GTM Strategy, Adobe Campaign
We will talk about
The first challenge of every French or European SaaS business entering the US market is to reinvent their Go-To-Market (GTM). It all starts there, whether they want it or not, they need to adapt.
Learn from the experiences of PeopleDoc and Neolane GTM experts in this session:
- Joyce Attal (ex CMO PeopleDoc, CMO Avaya, CMO Gateway…)
- Kristin Naragon (HBS, employee #7 at Neolane, Head of GTM Strategy and Product Marketing at Adobe)
We are honored to have 2 great amazing leaders and go-to-marketers to kick off our SaaS Club.
They will share concrete examples of frameworks and tactics to successfully break into the US market.
12:20 pm: Welcome
12:40 pm: Joyce Attal Key Note and Q&A
13:10 pm: Kristin Naragon Key Note and Q&A
13:30 pm: Members Discussions
02:00 pm: End
This is a free event for members and non members. It is an english-speaking event.
You must be registered to participate and bring your ID to enter into the building
Among the attendees
22 participants à cet événement
Content Square SAS
Invité pour l'occasion
- Alban Denoyel, CEO, Sketchfab
One Penn Plaza , suite 5415
New-York, 10119, United States